Smoke and Mirrors Marketing

No Commission ??
The seller will pay no commission to the Auctioneer, the buyer will pay our commission through a buyers premium.  Read carefully, and see if you can find who really pays the auctioneer.

The use of the buyers premium (BP) by auctioneers has been in practice since the 1960s. It’s charged by the auctioneer and when used, the seller pays no sales commission, ya right !

The reason I subtitled this entry, “smoke and mirrors marketing” is due in part to the way in which most auctioneers explain or “pitch” the BP to prospective sellers.  Most, incorrectly, pitch the BP to sellers as a way to sell their property without paying the auctioneer a sales commission.  The second incorrect statement made by most auctioneers, is the auctioneer charges the BP. The pitch usually goes something like this;